Old paint, lacquer and corrosion are removed so the refurbishment begins from bare alloy.
North Yorkshire alloy wheel specialists
Alloy Wheel Refurbishment
Powder Coating • Diamond Cutting • Wheel Straightening
Full workshop alloy wheel refurbishment near Harrogate and York, including chemical stripping, powder coating, precision CNC diamond cutting and structural inspection.
Every wheel is restored using a complete strip-and-rebuild process rather than a quick cosmetic cover-up.
Wheels are checked for buckles, cracks and evidence of previous repair before refinishing begins.
Primer, colour and protective lacquer are applied in controlled stages for a durable finish.
Tyres are professionally refitted and balanced before the final quality-control inspection.
Complete workshop refurbishment
Restored properly. Not covered over.
Pure Auto Design provides complete alloy wheel refurbishment from our specialist North Yorkshire workshop. Services include full powder coating, precision diamond cutting, wheel straightening, tyre fitting, balancing, TPMS diagnosis and custom finishes.
Whether your wheels are affected by corrosion, kerb damage, lacquer failure, vibration or an outdated finish, our workshop process rebuilds the complete wheel from bare alloy.
Workshop services
Everything required to restore your wheels.
Select a service to move directly to the relevant section.
Complete refurbishment
Powder Coating
Full chemical stripping, surface preparation, powder primer, colour and protective lacquer.
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Precision CNC machining
Diamond Cutting
Three specialist lathes selected to suit different wheel profiles and machining requirements.
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Structural repair
Wheel Straightening
Inspection and correction of suitable buckled wheels using specialist equipment.
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Bespoke finishes
Custom Colours
OEM-style silver, black, anthracite, bronze and bespoke gloss or satin colours.
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Diamond-cut alternative
Two-Tone Powder
Contrasting powder finishes that recreate a two-tone appearance without machining the face.
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Stay on the road
Loan Wheels
Temporary wheel sets may be available while your own wheels are being refurbished.
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Flexible booking
Drive In or Drop Off
Leave the complete vehicle or bring the wheels separately, with or without tyres fitted.
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Wheel and tyre care
Tyres and Balancing
Tyre inspection, replacement, professional fitting and precision balancing.
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Pressure monitoring
TPMS Diagnostics
Sensor diagnosis, valve replacement and complete sensor replacement where required.
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Complete visual upgrade
Brake Calipers
Caliper preparation, refinishing and custom colour options alongside wheel refurbishment.
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Choose the right service
Workshop or mobile service?
Pure Auto Design offers dedicated workshop refurbishment, mobile wheel repair and mobile tyre fitting. We will advise which route is appropriate for the work required.
Workshop wheel refurbishment
For corrosion, lacquer failure, deep damage, straightening, powder coating and complete strip-and-rebuild refurbishment.
View workshop process →Mobile alloy wheel repair
Suitable cosmetic kerb damage, scratches and selected diamond-cut repairs at your home, workplace or business.
View mobile alloy repair →Mobile tyre fitting
Premium, mid-range and budget tyres supplied and fitted at homes, workplaces and fleet depots across North Yorkshire.
View mobile tyre fitting →Our refurbishment process
A complete rebuild. Not a cosmetic cover-up.
Each wheel follows a controlled workshop process adapted to its condition and selected finish.
Book and drop off
Leave the complete vehicle, wheel-and-tyre assemblies or loose wheels at our Kirk Hammerton workshop.
Tyre removal and inspection
Tyres, weights, valves and centre caps are removed. Wheels are inspected for cracks, buckles and corrosion.
Chemical stripping
Existing paint, lacquer and previous coatings are removed to expose the bare alloy beneath.
Preparation and correction
Surface damage is prepared and the wheel is cleaned and blasted to create the correct foundation for coating.
Coating and machining
Primer, colour and lacquer are applied. Suitable diamond-cut wheels are machined on the correct lathe.
Reassembly and quality control
Tyres are refitted and balanced, pressures checked and completed wheels undergo final inspection.
Complete refurbishment
Powder coating from bare alloy
Our powder coating process begins by chemically removing the previous finish, allowing the complete wheel to be inspected and restored.
Following preparation, powder primer, colour and protective lacquer are applied in controlled stages to create a consistent and durable finish.
- Full chemical stripping
- Surface preparation and damage correction
- Powder primer, colour and lacquer
- Gloss, satin and OEM-style colours
- Tyre removal, refitting and balancing
Precision CNC machining
Precision CNC diamond cutting
Three specialist lathes. The right machine for the job.
Pure Auto Design operates three specialist diamond-cutting lathes. Each machine is suited to different wheel sizes, profiles and machining requirements.
Once the coloured background has been refurbished, a very fine layer is machined from the face to recreate the bright factory-style finish. Protective lacquer is then applied.
Not every wheel is suitable for another cut. Previous machining, wheel profile, damage and remaining material are assessed before work begins.
- Three specialist diamond-cutting lathes
- Different machines for different wheel profiles
- Wheel condition assessed before machining
- Background colour fully refurbished first
- Protective lacquer applied after cutting
Specialist workshop equipment
Three lathes. One controlled result.
The machine is selected according to the wheel design, diameter, profile and work required.
Workshop CNC lathe
Used for a broad range of standard diamond-cut wheel profiles requiring controlled workshop machining.
Specialist profile lathe
Selected for wheel profiles and machining requirements better suited to a different configuration.
Mobile CNC system
Our mobile refurbishment van contains specialist CNC technology for suitable repairs at your location.
Structural inspection
Buckled wheel inspection and straightening
Pothole and impact damage can distort an alloy wheel, resulting in vibration, pressure loss or uneven tyre wear.
Suitable wheels can be corrected using specialist straightening equipment. We will advise where a wheel is unsafe or inappropriate to repair.
- Inspection for buckles and distortion
- Specialist straightening equipment
- Run-out checked before refinishing
- Clear advice where repair is unsuitable
Custom colours
Factory-style or completely individual.
Choose a restrained manufacturer-inspired finish or create a stronger contrast with satin, gloss, bronze, anthracite or bespoke colours.
Gloss and Satin Black
Clean, high-impact finishes
Bespoke Colours
Individual colours and finishes
Bronze and Metallic
Premium metallic and OEM-style tones
Diamond-cut alternative
Two-tone powder coating
Some diamond-cut wheels are no longer suitable for further machining, while other owners prefer a finish that is easier to maintain.
A two-tone powder finish can recreate a contrasting appearance without machining the wheel face.
- Alternative to repeat diamond cutting
- Contrasting face and background colours
- Fully powder-coated protective finish
- Wheel design assessed before work begins
Tyres, fitting and balancing
Workshop tyres. Mobile fitting. One specialist team.
Tyres removed during refurbishment are inspected and professionally refitted and balanced once the wheels are complete.
Replacement tyres can be supplied at our workshop or through our dedicated mobile tyre fitting service.
Our mobile tyre van covers homes, workplaces, businesses and fleet depots across York, Harrogate, Ripon, Wetherby and surrounding areas.
- Tyre inspection during refurbishment
- Professional refitting and balancing
- Replacement tyres supplied by quotation
- Mobile tyre fitting across North Yorkshire
Tyre pressure monitoring
TPMS diagnosis and replacement
TPMS valves can corrode or become damaged and sensors can fail over time. Refurbishment is an ideal opportunity to inspect their condition.
Our workshop and mobile tyre team can diagnose faults, replace damaged valve components and supply replacement sensors where required.
- TPMS sensor diagnosis
- Corroded valve-stem replacement
- Replacement sensors available
- Workshop and mobile tyre support
Complete visual upgrade
Brake caliper refurbishment
Freshly refurbished wheels can highlight tired or corroded brake calipers. Caliper refinishing can be completed alongside wheel refurbishment to create a more consistent result.
The appropriate method and price depend on the vehicle, caliper condition and level of refurbishment required.
- Caliper cleaning and preparation
- Factory-style and custom colour options
- Can be combined with wheel refurbishment
- Condition assessed before work begins
Repairs at your location
Not every wheel needs a full workshop refurbishment.
Suitable cosmetic kerb damage, scratches and selected diamond-cut repairs can be completed by our fully equipped mobile alloy wheel refurbishment van.
Frequently asked questions
Alloy wheel refurbishment questions.
How long does a full refurbishment take?
A typical workshop refurbishment takes approximately two to three working days, depending on wheel condition, finish and additional repairs.
Can I leave the complete vehicle?
Yes. You can leave the complete vehicle, drop off wheel-and-tyre assemblies or bring loose wheels.
Do you offer loan wheels?
Loan wheels may be available for selected vehicles, subject to stock, sizing and compatibility.
Can all diamond-cut wheels be machined again?
No. Suitability depends on previous machining, damage, remaining material and wheel profile.
Why do you use three different lathes?
Different wheel sizes, profiles and machining requirements suit different equipment. Three machines allow the team to select the correct setup for the job.
Can you repair wheels at my home?
Suitable cosmetic damage and selected diamond-cut repairs may be completed through our mobile alloy wheel service. Corrosion, lacquer failure and full powder coating normally require workshop refurbishment.
Can you supply replacement tyres?
Yes. Replacement tyres can be supplied and fitted at our workshop or through our mobile tyre fitting service.
Where is the workshop?
Station Garage, Kirk Hammerton, York, YO26 8DQ. Hammerton railway station is approximately 300 yards away.
Request a refurbishment quote
Send us photos of your wheels.
Email clear photographs of each wheel together with your vehicle registration, desired finish and preferred booking dates. We will advise whether workshop refurbishment or mobile repair is most suitable.
refurbishment@pureautodesign.com